PRIVACY POLICY

Last updated: 18 January 2026

1. Who we are

This website and course platform is operated by Dr Michelle Appleton, trading as Calm Willing Confident Horses (“we”, “us”, “our”).

We provide online education, courses, community forums, and related services focused on horse training, handling, and human skill development.

2. What information we collect and why

When you enrol in a free or paid product, including online courses, programs, webinars, or community forums, we may collect personal information such as:

We collect this information in order to:

3. Email communication and marketing

We may send you emails related to:

You can unsubscribe from marketing emails at any time using the unsubscribe link in the email or by contacting us directly.

4. Consent

By providing your personal information to enrol in a course, access materials, or participate in the community, you consent to the collection and use of that information for the purposes outlined in this policy.

Where additional consent is required, such as for marketing communications, you will be given the option to opt in or unsubscribe.

You may withdraw your consent at any time by contacting us at [insert email address], subject to any legal or contractual obligations.

5. Disclosure of information

We may disclose your personal information where required by law, including in response to lawful requests by public authorities.

We do not sell or trade your personal information.

6. Payments and financial data

Payments made through our site are processed by third-party payment providers such as Stripe or PayPal.

We do not store your full credit card details. Payment information is encrypted and handled in accordance with the Payment Card Industry Data Security Standard (PCI-DSS) by the payment provider.

7. Third-party services and international data transfer

We use third-party service providers to deliver our services, including course hosting platforms, payment processors, and analytics tools.

These providers only receive information necessary to perform their services and are required to protect your data.

Some providers may be located outside Australia. By using our Services, you acknowledge that your information may be transferred to and processed in other countries, subject to the privacy laws applicable in those jurisdictions.

Once you leave our website or are redirected to a third-party site, this Privacy Policy no longer applies. We encourage you to review the privacy policies of those third parties.

8. Cookies and analytics

We use cookies and similar tracking technologies to:

You can manage cookie preferences through your browser settings. Disabling cookies may affect some website features.

We may use web analytics tools to collect anonymous usage data. We do not currently respond to “Do Not Track” browser signals due to the lack of consistent industry standards.

9. Data security

We take reasonable steps to protect your personal information from misuse, loss, unauthorised access, or disclosure.

Data transmitted online is protected using industry-standard encryption technologies. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Access, correction, and complaints

You may request access to, correction of, or deletion of your personal information by contacting us at [insert email address].

If you believe your privacy rights have been breached, you may lodge a complaint with us. We will respond within a reasonable timeframe.

Australian users may also lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if the issue cannot be resolved.

11. Age of consent

By using this site, you confirm that you are at least the age of majority in your place of residence, or that you have consented to allow any minor dependents to use the site under your supervision.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Changes take effect immediately upon posting to the website.

If we make significant changes, we will update the “Last updated” date at the top of this page.

13. Contact information

For questions about this Privacy Policy or your personal information, please contact:

Dr Shelley Appleton

Calm Willing Confident Horses

Sydney, New South Wales, Australia

Email: [email protected]